A preserved 1928 Volvo ÖV4 displayed at a classic motor show

An independent anniversary tribute

A century
designed around people.

From one open tourer in Gothenburg to a global idea of safety, usefulness and Scandinavian restraint. One hundred years of engineering with people at the centre.

Explore the story
Volvo ÖV4 · 1928 car, photographed at the NEC Classic Motor Show in 2019Scroll to explore

01 / The story

It started with one car.

On 14 April 1927, the first series-produced Volvo drove through the gates of the Lundby factory in Gothenburg. The four-cylinder ÖV4, nicknamed Jakob, began a story shaped by quality, practicality and the belief that vehicles should serve people.

1 car100 years
A preserved Volvo ÖV4 displayed indoors
Volvo ÖV4 · 1928 car, photographed in 2019
A preserved 1947 Volvo PV444 two-door sedan
Volvo PV444 · 1947 model; later photograph
A preserved Volvo PV445 Duett station wagon
Volvo PV445 Duett · later photograph, date unspecified
A preserved 1951 Volvo PV444 at a classic-car event
Volvo PV444 · 1951 car, photographed in 2006; representative of the export-era model
A preserved 1961 Volvo PV544 B18 parked outdoors
Volvo PV544 B18 · built 1961, photographed 2021; the PV544 introduced the three-point belt
A red 1964 Volvo P1800 coupé displayed at a classic-car event
Volvo P1800 coupé · 1964 car, photographed in 2021
A blue 1972 Volvo 144 photographed outdoors
Volvo 144 · 1972 car, photographed in 2008
A red Volvo 240 estate photographed near Washington DC
Volvo 240 estate · photographed in 2025; representative of the 1974–1993 series
A preserved 1976 Volvo 242 photographed in Gotland
Volvo 242 · 1976 car, photographed in 2021
A white 1993 Volvo 850 GLT photographed outdoors
Volvo 850 GLT · 1993 car, photographed in 2023
A first-generation Volvo V70 XC Cross Country photographed in the United States
First-generation Volvo V70 XC · photographed in 2007
A first-generation Volvo XC90 photographed in Vermont
First-generation Volvo XC90 · 2003–2006 model, photographed in 2007
A second-generation Volvo XC90 photographed in Stuttgart
Second-generation Volvo XC90 · photographed in 2021
A fully electric Volvo XC40 Recharge photographed in Costa Rica
Volvo XC40 Recharge · 2022 model, photographed in 2021

02 / The legacy today

The road changes.
The human stays central.

Today the Volvo name spans Volvo Cars and Volvo Group, two separate companies linked by a shared heritage and brand. From passenger cars to trucks, buses and construction equipment, the century-old idea continues to evolve around safety, usefulness and lower-impact mobility.

A modern fully electric Volvo EX90 photographed outdoors
Volvo EX90 · photographed in 2025
Years celebrated in 2027
100
Lives credited to the three-point belt
1M+
Volvo estates produced since the Duett
6M+

Historical figures checked September 2026 · Source ↗ · Source ↗ · Source ↗ · Source ↗

ÖV4PV444DuettAmazonP1800144240850Cross CountryXC90RechargeEX90

1927 — 2027

A hundred years, built around people.

The forms have changed—from open tourer to estate, SUV and electric flagship—but the strongest Volvo idea remains simple: technology matters most when it improves human life.

Explore Volvo heritage